Jennifer Schwartz Gallery first opened its doors in 2009 to showcase the work of emerging photographers. Through innovative programs, experiential exhibits, a strong online presence and a mission to build audiences for art and opportunities for photographers at the heart of it all, JSG was a gallery+.
After nearly five years as a successful commercial gallery that not only showed work but also made an impact on the gallery culture both locally and nationally, Jennifer Schwartz Gallery transitioned from a commercial model to one that better allows us to fully focus on creating demand for art on a larger scale through Crusade for Art. Some of the most important aspects of JSG – promoting and developing the careers of photographers and cultivating collectors – remain at the heart of this new and vibrant non-profit entity, which will have a larger impact on the photographic community as a whole.
By inspiring, mentoring, teaching, and funding, Crusade for Art empowers artists to focus on connecting people to their work and thereby encourage systemic changes to create a new crop of art lovers, patrons, and collectors.
We believe in making a difference, and we believe the best way to continue to do so is by funneling the programming and passion for creating demand for photography through Crusade for Art. Crusade for Art’s mission is to build artists’ capacity to create demand for their work. We do this in two ways: by educating and mentoring artists to higher levels of creative and professional development; and by incubating, through programs and advocacy, innovative solutions that connect artists with their audiences.
Follow Crusade for Art to learn about programs that will give amazing opportunities to photographers and inspire all of us to connect people with our art. Thank you for your continued enthusiasm, encouragement, and support. Together we can set the world on fire.