I’ve launched a crusade, a Crusade for Collecting.
As a photographer, curator, collector and owner of Jennifer Schwartz Gallery in Atlanta, I am ready to bring art to the people (that’s you).
Tell me about this Crusade. . .
Culturally, we are in our prime. We have sophisticated tastes and crave unique experiences. We are on-trend, we are curious, we are seekers.
And yet, we don’t buy art. We don’t patronize galleries and museums like we used to, and we don’t always give artists the support they deserve. While we may think art is interesting and to be valued, we’re not collecting art any more, which is why I was inspired to start a Crusade for Collecting. I want to help cultivate a new crop of art collectors and make collecting cool.
Because, it is cool. Simply falling in love with an original piece of art and buying it – that is collecting. It doesn’t have to cost you thousands of dollars or even make a huge dent in your paycheck. It’s about the connection. It’s about looking at something and having an emotional response. Feeling something. And then purchasing that piece and hanging it on your wall and living with it. Your home becomes personal, your walls start to describe you, and everywhere you look you see something you love.
That is collecting. And that is beyond cool.